FMCG Dealer Outlet Visit and Coverage
With CRM4Sure you can do a 360 degree management of hundreds or thousands of FMCG outlets-dealers. This includes aspects like checking use of
company provided equipment, collateral display, plan-o-gram
(how your products are displayed) tracking and maintenance of outlet premises. You can have a unique capability by which you can track not only primary but also secondary and tertiary sales, which will give you a tremendous capability to project market demand.
FMCG Dealer-Distributor Servicing
FMCG Customer Servicing for geographically spread outlets is a key challenge.
CRM4SURE gives you a capability to capture and track FMCG outlet-dealer issues,
help-items, needs for collateral and local media support. The success for an FMCG
company is not only through brand-building, but to build a loyal and committed
network of outlets. Ensuring that your field staff is visiting the outlet and
addressing the needs of these outlets, will give you a huge
FMCG Channel and Network Expansion
and developing dealer-outlet network is an ongoing exercise for an FMCG company. One
needs to constantly look for adding new outlets and closing the non-performing outlets. CRM4Sure provides you the capability to
set-up plans for network expansion, manage the leads for new outlets, establish
& execute the new outlet set-up in terms of stock, collateral and other
items. The first few months of hand-holding of new outlet can help build a strong network.
FMCG Collections-Receivables Management
FMCG Collection management is a function which has
to work with strong discipline and activity-focus. CRM4SURE provides you with
an unmatched capability to intelligently allocate collectibles, pursue
collectibles through field contact and telecalling, geo-location tracking of
collection work-force and strict norms for follow-ups. This coupled with features like notification & alerts, reporting & analysis,
daily work management, daily collection reports, will provide you an unmatched