Sales Channels are core to
building and converting your leads. CRM4Sure provides channel based prospects
development in many ways:
You can set-up annual, quarterly
and monthly Channel-Level sales targets. This can be done based on channel past
performance in terms of sales leads generation, conversion ratio, lead
ticket-size and other factors. This enables you to build a much higher
confidence in predicting your results. This will ensure that expectations from
Channels are well-defined and sales people have done their homework with
channel, in the beginning of the month.
Using industry-leading Daily
Activity Record feature, one can capture and monitor channel related sales
activity. This includes a sales person providing details on:
What happened when he visited a channel?
How many leads he was able to collect from the
sales agent or channel?
If expected business was not collected, then
what is the reason?
When is the next follow-up?
information provides ground-intelligence on the daily basis on how well channel
is performing and how effectively our sales teams are working with Channels to
maximize their productivity.
One can do an extensive analysis
and reporting on how well the channel is performing. You can look at various
performance factors, like the leads generated by channel every month, the
closure speed, the conversion ratio, the sales lead ticket-size and many
others. You can look into ‘repeat sale to a customer’ by the channel. Using
time-trending analysis, you can assess the sales consistency levels of your
sales agents and distributors. CRM4Sure enables you to drill down to each sales
lead generated by the channel.
As part of the Trip-Tour Planning
feature of CRM4SURE, you can plan out the contact and coverage schedule of your
sales agents and dealers. A smart coverage plan will work on covering &
contacting maximum channels in shortest time. You can plan the coverage through
travel, based on business potential of channel, which channel requires greater
attention and ground-work, pending follow-ups with the channels. Once your
coverage plan is established you can call the channels and ensure that pre-work
A typical Sales
Dealer-Agent-Network Partner will not have sophisticated data mining
capabilities. Using CRM4Sure analytics capability, you can identify the
potential leads for channel. Using rules like last days since last purchase
made, sales lead generated from a campaign or marketing database and product
affinity, one can send leads to channel, who can work on lead conversion.
Field-work with your sales
network is not limited to visiting them, but also to help them achieve results
by being on the road with them. This means that sales executive could be going
with the distributor to his dealer network. This means that Sales person could
be going to the field to identify new dealers for company’s distributors.
CRM4SURE is unique in its capability for you to capture details and
effectiveness of such effort.