Sales funnel management is
at the heart of the any sales machinery. CRM4SURE provides an end to end force
multiplier in every aspect:
CRM4Sure enables you to capture
each and every lead in real-time from multiple channels like Web, inbound
emails, campaigns, channels and your direct sales staff. You can set-up a highly intuitive sales lead
capture format, taking only a few seconds to login a new prospect. CRM4SURE sales-on-mobile
enables field sales representative to create a lead, as and when it happens.
CRM4Sure allows you to tag and
classify leads in unlimited ways. You can tag a sales lead to a customer
reference, channel, event, campaign, field-visit, source, potential and many
other classifications. You can monitor the conversion status and past patterns,
to ensure that you focus your efforts on risky areas like low productivity
channels, employees and sources. You can also assign higher potential and more
difficult leads to better performing employees. You can place a higher
frequency monitoring on low-performing sections.
With the help of leads processing
work-flow, you can set-up work-stages of a lead conversion, based on the type
of lead and your business dynamics. You can track and escalate leads ageing at
any work-stage. You can capture the reasons of leads not getting converted or
getting aged in a particular stage.
Using daily sales activity track you can monitor and analyze the
activities being done by sales people to push leads to next stage. By this you
can build a culture of high discomfort to leads ageing and non-conversion.
With the help of leads tagging and
classification, you can focus your efforts on the lead which are related to
higher profitability products, as well as of higher value. Sales planning
feature enables you to set-up product level and sales ticket-size related sales
targets, which can be seen vis-à-vis actual performance. This leads to a daily
re-focus on the leads which provide higher top-line and bottom-line to the
CRM4SURE enables an extensive
analysis on which customers, employees, channels, campaigns and sources are
giving you the maximum productivity in terms of leads. This enables you to
firstly work on low-productivity sources, supported by the ground-intelligence
you can capture on CRM4SURE (why leads were not generated or converted). Apart
from this it also gives actionable information to churn and replace the people
and channels of your sales machinery which are not meeting-up the expectations-
thereby keeping it lean and sharp.