Customer Management

This section endeavors to address on how one can apply Execution-MiH in various aspects of CRM. As CRM is a very wide field, this section creates individual domains which collectively make-up a holistic Execution-MiH application in customer management domain.


Chapters In Customer Management : -

Customer Segmentation and Profiling

Customer Segmentation and profiling is the first step before we decide on how to retain, satisfy and maximize their profitability.