Product design should be ideally modular, with possibility of some universal modules across the products. The product management requires most cross-functional co-ordination as it is linked to sales, supply chain, service, finance and other domains. A business should be able to add new layers of features without disturbing the core-product base. A capacity to change the look & feel and equivalent positioning should also exist. If a totally new product needs to be designed, the product analysis, design, testing and prototyping should be a process-driven capacity.