Sales and Distribution Adaptability  

Business Adaptation

This Chapter works on explaining with many examples on how various functions can adapt to the change so to ensure the Results Continuity. This includes financial adaptation, customer adaptation, process adaptation, service adaptation, sales adaption and product adaptation.


Sales and Distribution Adaptability


Sales and distribution channels are long-term investments as it takes years to develop and stabilize them. The adaptability of sales & distribution is typically most strenuous to achieve. The communication and training capability has to be agile. The sales incentive programs, the calculations and incentive stalemating needs to be robust. While developing a new channel takes time, an organization should have an ability to change its channel-mix for existing products.