Customer Relationship alignment  

Customer Focus and Alignment

Customer Loyalty is critical to success but it is not synonymous to success. Customer objectives are subordinate to the share-holder objectives. Customer focus will mean that one will maintain focus on customer acquisition and retention, while being driven by the organization priorities and profitability objectives.


Customer Relationship alignment


The customer's sales, post-sale, servicing and other relationship experience would need to be in line with the priority index of the customers.