Aligned customer value & profitability matrix
Customer is a core stakeholder but shareholder comes first (which does not mean that one has to make money for the shareholder through unethical means). Strategy blueprint will also produce the customer strategy. An organization will segment the customers and the associated level of services and products. It will spend more on customers with higher value or at least potential value. It will not give business class service at economy class rates. It will not spend more than a threshold to retain a customer. It will not be working endlessly for the customer satisfaction index for the customer segments, which are not adding value.