Trust & Integrity
Trust and integrity are the most core values that any organization operates on. There has to be trust internally in order for the organization to survive. There must be trust externally in order for the organization to thrive. If any unit or organization flounders on trust and integrity, it is not in it for the long term.
Trust and Integrity are two values or competencies which form the basic fabric of all relationships and this is true for business as well. As a professional or as an organization we must mean what we say. Trust in business, is often known as goodwill. The long term brand-equity is nothing but the trust that the customers have developed in the organization. This is built up slowly over time due to acting out of integrity. It can boost up sales and minimize employee attrition as well. It is the reason why even vendors, suppliers and customers would want to stick to the organization. Trust and Integrity make good business sense. HR must communicate clearly to all the employees that these two are the most core values that the organization cherishes and that there would be no compromise here. They should permeate the very DNA of the organizational culture and the way employees approach the execution of their daily functions and their pursuit of performance excellence.