CRM in FMCG Industries
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CRM for Retail Distribution

CRM4SURE provides comprehensive field-effectiveness solution for FMCG including Planogram tracking, outlet coverage, dealer equipment usage, outlet display standards, new product launch, field movement monitoring, outlet set-up and development, Dealer Training and Dealer Servicing.

Retail Distribution Channel Network

Set-up plans for network expansion, manage the leads for new outlets, establish & execute the new outlet set-up in terms of stock, collateral and other items. The first few months of hand-holding of new outlet can help build a strong network.

Retail Distribution Point Management

Effectively manage day-to-day visits to retailers & distributors. Track stock-levels, product placement and planograms, collateral and marketing displays, usage of company provided equipment, on-spot customer feedback and much more. 

Track Primary, Secondary and Tertiary Sales

Capture online the level of stock movements from the company go-downs to the distributors, retails and to end-consumer. Project future sales and retailers buying potential with high precision. Pro-actively manage your product-mix as per market demand.

Field Staff Effectiveness

Achieve maximum field staff discipline and consistency of effort. Maintain online track of daily dealer visit activities, route-planning, geo-location tracking, daily work management, personal online organizers and much more.

Dealer-Distributor Relationship Management

Build a loyal network of outlets, by closely monitoring their issues, timely provision of marketing collateral and local promotion support. Effectively manage channel incentive schemes and new product launches. Ensure regular channel visits

Collections-Receivables Management

Intelligently allocate collectibles, pursue collectibles through field contact and tele-calling, geo-location tracking of collection work-force and strict norms for follow-ups. Send payment reminders and tracking collection activities real-time.